Is Facebook’s Algorithm Working Against Your Content?
Algorithmic distribution prioritizes posts that trigger consistent engagement and relevance signals, so underperforming content often reflects weak alignment with those factors rather than outright suppression. Reach is influenced by interaction quality, recency, and how audiences respond early to your posts. Optimising involves clarifying intent, strengthening hooks, and matching formats to audience behavior indicated by the algorithm’s signals. Iterating with measurable tests helps refine what resonates and steadily improves visibility.