About Us

Born in Russia, raised in the vibrant, fast-paced culture of the United States, and now calling Georgia home, Elena Smith’s life story is as rich and diverse as her approach to business management. Balancing ambition with impeccable logic, Elena keeps Instaboost's operations running smoother than waxed floors — no small feat considering she's also a devoted mother of six.

Graduating with honors in Finance and Business Administration from the University of Pennsylvania, Elena quickly became known for her razor-sharp instincts, especially when navigating intricate budgets and complex financial scenarios. Colleagues playfully refer to her as the "Budget Whisperer", noting her extraordinary talent for calmly identifying financial pitfalls long before they manifest. As Ethan Cole, Lead Developer, jokes, "Elena doesn't predict budget issues — she negotiates with the future."

Before joining Instaboost, Elena built her reputation steering multinational corporations through fiscal turbulence, always emerging stronger and more resilient. Her profound ability to balance strategic ambition with financial realism has consistently earned her accolades and trust at every organizational level. "Finance isn't just numbers — it's strategy, intuition, and sometimes a bit of magic", Elena often says with a knowing smile.

An iconic moment highlighting Elena's financial acumen occurred during a critical fiscal review at Instaboost. Facing unexpected budget overruns, Elena calmly reorganized expenditures overnight, turning potential setbacks into profitable opportunities. Aleksandra Tavadze, Growth & Partnerships Lead, humorously recalls, "Elena doesn’t just save budgets — she transforms crises into case studies for financial excellence."

Away from spreadsheets and strategy meetings, Elena thrives in the joyful chaos of raising six energetic children, often drawing parallels between managing family dynamics and corporate operations. "Running a household of six kids teaches you more about logistics, negotiation, and patience than any MBA program could", she jokes warmly.

Elena Smith’s dual roles as a financial strategist and dedicated mother inspire everyone around her, proving daily that professional brilliance and personal fulfillment aren’t mutually exclusive. Her philosophy captures this perfectly: "Balance isn't about compromise—it's about creating harmony between ambition and reality."

Aleksandra Tavadze is the strategic force behind Instaboost’s rapid growth, known around the office as the master of turning ideas into tangible opportunities. Born in Batumi, Georgia, Aleksandra discovered her knack for branding and partnerships early, famously organizing school fundraising events that rivaled professional marketing campaigns.

Graduating from Ilia State University with a degree in Business and Marketing, Aleksandra quickly made a name for herself by seamlessly merging creative branding with strategic growth. Her colleagues joke that Aleksandra doesn't merely find opportunities — she crafts them meticulously, often seemingly out of thin air. “Give Aleksandra an idea, and she’ll return with a fully fleshed-out campaign, complete with a partner already onboard” — says Nina Gelashvili, Head of Legal & Compliance.

Aleksandra’s ability to engineer growth stems from her unique blend of creativity and strategic insight. Before Instaboost, she successfully scaled brands from startups to notable market players, earning a reputation as the go-to person when a project required vision, innovation, and flawless execution. "Opportunities aren’t stumbled upon — they’re strategically positioned dominoes, ready to fall in your favor", she frequently states with a knowing smile.

An unforgettable office moment highlighting Aleksandra’s ingenuity happened when a high-stakes partnership faced sudden collapse due to miscommunication. Within hours, Aleksandra not only resolved the issue but also turned the potential fallout into an even more profitable collaboration. Nika Shonia, our Infrastructure Specialist, recalls humorously, "If the Titanic had Aleksandra onboard, it wouldn't have sunk — it would've pivoted into a luxury submarine experience."

Outside of her professional endeavors, Aleksandra is passionate about contemporary art and cultural events, frequently drawing inspiration from galleries and exhibitions she attends during her travels. She believes art and branding share core principles: both require vision, understanding audience emotions, and impeccable execution.

Aleksandra Tavadze’s strategic prowess continues to propel Instaboost forward, transforming it from merely a product into an influential movement. Her driving philosophy? “Growth isn't just about numbers — it’s about creating meaningful connections that resonate and last.”

Born and raised in Tbilisi, Georgia, Nina Gelashvili has always possessed an eye for detail and an unshakable determination — qualities she honed early on as the precocious child who regularly debated (and won) arguments with teachers. Graduating from Tbilisi State University with honours in Law, Nina quickly became renowned for her razor-sharp analytical skills and uncanny ability to foresee potential legal pitfalls before anyone else.

"Contracts aren’t just documents — they're strategic chess matches”, Nina often quips, perfectly capturing her approach to legal negotiations. With her calm presence and meticulous nature, she turns dense legal jargon into clear, actionable advice, ensuring Instaboost always remains two steps ahead.

Before joining our team, Nina spent several years navigating international legal mazes for major corporations across Europe. Her reputation for transforming complex regulations into understandable strategies preceded her, earning her the nickname "Queen of Compliance." Colleagues joke that Nina doesn't just read fine print — she "communicates fluently in footnotes."

A notable anecdote illustrating Nina’s prowess happened during tense negotiations with an international partner. Midway through discussions, a critical compliance clause threatened to stall the deal indefinitely. Nina, unfazed, delivered an impromptu but impeccable legal interpretation so convincing that even the opposing legal team paused to applaud. Later, the opposing counsel admitted with a smile: "We were ready for everything except Nina."

Outside the office, Nina indulges her passion for poetry and classical literature, often comparing contract clauses to verses by Shakespeare or Byron. “A well-written contract has rhythm and elegance — just like poetry”, she believes, adding an artistic flair to her rigorous profession.

Her colleagues adore her dry humour and admire her ability to remain poised under pressure, turning stressful situations into valuable learning experiences. “If you're panicking, you haven't consulted Nina yet”, says Michael Krämer, Head of Customer Support, often seeking her advice when situations get tricky.

Nina Gelashvili’s careful guidance ensures Instaboost stays legally protected without sacrificing flexibility. Her mantra encapsulates her philosophy perfectly: “Compliance doesn’t limit creativity; it empowers it, ensuring every innovative step we take is built on solid ground.”

Michael Krämer isn’t just your typical Head of Customer Support. Born and raised in the vibrant city of Munich, Germany, Michael grew up mastering the delicate art of Bavarian diplomacy: equal parts charm, wit, and the occasional sarcastic remark, strategically placed. After graduating with a degree in Communications and Psychology from the Ludwig Maximilian University of Munich, Michael found his true calling — turning frustrated customers into lifelong fans.

“Complaints are just compliments waiting to happen...” — Michael often says, his legendary calm demeanor hiding behind an ever-present mug of espresso. Fluent in German, English, and "Customer Speak", Michael brings empathy and quick thinking to every interaction. It’s rumored he once turned a furious one-star reviewer into an enthusiastic ambassador simply by correctly guessing their favorite football team.

Michael’s superpower isn't merely managing complaints — it's anticipating them. His colleagues swear he has psychic abilities because he knows exactly what issue will arise before the first irritated email hits the inbox. “Either he’s telepathic, or he's hacked our system”, jokes Andriy Chemerskyi, our web designer. Michael responds casually, “I just listen carefully — sometimes even to silence.”

Outside work, Michael is a dedicated rock climber, conquering peaks across Europe, from the Alps to the Dolomites. Perhaps it’s scaling mountains that taught him patience and perspective: “Handling customer support is just like rock climbing — take one secure step at a time, and never look down.”

A memorable day at Instaboost was when Michael received a frantic call from a client claiming their followers had "vanished overnight." Calmly investigating the issue, Michael discovered the client had accidentally logged into the wrong Instagram account. “It was like searching for your glasses while wearing them”, Michael recalls, laughing. By the end of the call, the client was not only relieved but also deeply embarrassed, vowing to trust Michael's judgment forevermore.

Known affectionately around the office as "The Complaint Whisperer", Michael Krämer’s dedication ensures our customers feel heard, understood, and appreciated. His approach transforms even the most challenging situations into success stories — turning potential PR nightmares into five-star reviews.

In Michael's own words: "Customer support isn’t about fixing problems; it's about building relationships. If people remember me, I hope it's because I made their day just a bit better.”

Born in Toronto, Canada, Ethan Cole was destined for coding greatness from the moment he dismantled his family’s computer at age seven — only to put it back together in perfect working order. Fascinated by the symphony of logic and creativity within software development, Ethan pursued Computer Science at the University of Toronto, graduating with distinction and a profound distaste for "ordinary" coding.

Ethan’s reputation at Instaboost precedes him as the "architect of elegant chaos", a nickname earned thanks to his unmatched ability to unravel complicated problems with solutions that colleagues affectionately describe as "magic." His mornings notoriously begin with a mug of black coffee and debugging errors he playfully refers to as breakfast cereal. "Syntax errors are just vitamins for the coding brain", Ethan insists.

Before leading the development team at Instaboost, Ethan honed his craft in various tech startups, transforming chaotic projects into streamlined masterpieces. His deep fluency in JavaScript is so renowned, colleagues joke he communicates more effectively through code than ordinary speech. Amelie Noir, our Senior UI/UX Designer, humorously notes, "If Ethan ever forgets how to speak English, he’ll still write a poem in JavaScript."

One unforgettable office story perfectly captures Ethan’s cool under pressure. On a critical launch day, a catastrophic bug threatened the entire platform’s stability. With the team panicking, Ethan calmly addressed the issue — earning a round of applause when he quipped, "Never underestimate a well-placed semicolon." By the end of the day, Ethan's quick thinking not only saved the launch but also became legendary within the team.

Outside of the coding universe, Ethan is an enthusiastic gamer and puzzle solver, regularly diving into complex strategy games to unwind. He claims gaming keeps his problem-solving skills sharp and his strategic thinking agile. "Gaming is my gym", Ethan jokes, "except I’m flexing neurons instead of muscles."

Ethan Cole’s blend of humor, innovation, and sheer technical skill ensures Instaboost’s codebase is not only robust but also creatively vibrant. His guiding philosophy? “Great code isn’t written — it's crafted, shaped, and occasionally wrestled into submission.”

Originally from Lyon, France, Amelie Noir grew up fascinated by visual storytelling, sketching on every surface she could find — from notebooks to walls, much to her family's amusement and occasional dismay. Her passion for design led her to study Graphic Design and Human-Computer Interaction at the École de Condé, graduating at the top of her class.

Amelie is known within Instaboost for her poetic approach to user interface and user experience design. She perceives pixels not as static units, but as fluid elements that dance gracefully to create intuitive, engaging experiences. "Good design doesn't feel mechanical — it should flow naturally, like music or dance", she often says.

Colleagues admire Amelie's meticulousness and artistic sensibility, often remarking how effortlessly she translates complex user journeys into seamless, visually striking interfaces. Ethan Cole, our Lead Developer, playfully comments: "Working with Amelie is like having a designer who speaks fluent emotion — she makes sure every button and animation resonates perfectly."

Before joining Instaboost, Amelie built her reputation working with several renowned startups, consistently delivering designs praised for their beauty and usability. Her unique blend of creativity and functionality ensures that every project she touches becomes both a visual delight and a user-friendly masterpiece.

An amusing incident highlighting her creativity involved a critical client presentation when the main prototype crashed minutes before showtime. Unfazed, Amelie sketched an interactive mockup by hand in real-time, charming the client so completely they signed off immediately, exclaiming, "If her sketches are this impressive, imagine the finished product!"

Outside of design, Amelie is an accomplished dancer, often attending contemporary dance workshops, believing strongly in the connection between physical motion and digital interactions. "Design, like dance, requires rhythm, balance, and an intuitive understanding of movement", she notes passionately.

Amelie Noir continues to redefine Instaboost's user experience, crafting interfaces that captivate and engage effortlessly. Her philosophy is simple yet profound: "The best design doesn’t just look good — it feels right."

Andriy Chemerskyi, originally from Kyiv, Ukraine, discovered his passion for design early, transforming ordinary school projects into visually stunning masterpieces. A graduate of the Kyiv National University of Technologies and Design, Andriy quickly established himself as an innovator in the world of frontend development and visual storytelling.

At Instaboost, Andriy is renowned for breathing life into static wireframes, turning them into vibrant, interactive interfaces that captivate users at first glance. His colleagues often joke that pixels behave better under Andriy’s guidance. "When Andriy touches a layout, even basic Tilda designs start to blush", laughs our Lead Developer Ethan Cole.

Before joining the Instaboost team, Andriy made waves in the digital agency world, consistently impressing clients and peers with his ability to marry aesthetic elegance and seamless functionality. His design ethos revolves around harmony and rhythm — every element on his screen dances in effortless synchronization. "Great design is felt before it’s noticed", Andriy emphasizes, reflecting his subtle yet impactful approach.

One legendary office story highlights Andriy’s flair under pressure. Faced with a client presentation gone awry due to an unexpected browser compatibility issue, Andriy calmly tweaked the interface in real-time, saving the day. Later, the impressed client humorously remarked, "Andriy didn’t just fix the design — he gave it a soul."

Outside the digital realm, Andriy explores photography, capturing everyday moments with a keen eye for beauty in simplicity. His photography not only inspires his visual designs but also enhances his understanding of composition and user perception. "Photography teaches me patience, perspective, and precision — three essentials for frontend design", he explains thoughtfully.

Andriy Chemerskyi’s ability to transform concepts into visually stunning, intuitively navigable experiences keeps Instaboost at the forefront of digital creativity. His mantra? "Every pixel counts — especially the ones you don’t notice."

Nika Shonia, born and raised in Kutaisi, Georgia, has always had a natural inclination for uncovering hidden flaws — whether it was discovering plot holes in movies as a teenager or finding vulnerabilities in software today. Graduating from the Georgian Technical University with a degree in Computer Engineering, Nika quickly gravitated toward quality assurance and infrastructure management, drawn by the intriguing challenge of "breaking things to fix them."

At Instaboost, Nika has earned his reputation as the "silent guardian" of system stability. Colleagues affectionately refer to him as "The Breaker", a playful nod to his unique ability to preemptively identify and resolve issues long before users even suspect anything could be amiss. "If it's running smoothly, thank Nika. If it's broken, don’t worry — he probably already fixed it", jokes Ethan Cole, our Lead Developer.

Before joining Instaboost, Nika spent several years fine-tuning his skills in dynamic tech environments, consistently delivering robust QA processes and reliable infrastructure solutions. His meticulous approach ensures that from test suites to deployment pipelines, every component meets the highest standards of reliability. "Good QA is invisible", Nika often says, "but bad QA is glaringly obvious."

An iconic office moment showcasing Nika's brilliance occurred during a crucial system upgrade, when an obscure bug surfaced just minutes before deployment. With calm precision, Nika isolated and resolved the issue swiftly enough to save the release schedule. Colleagues fondly recall this day, noting, "Watching Nika troubleshoot is like observing a surgeon perform — calm, precise, and utterly in control."

Outside the tech domain, Nika is passionate about puzzle-solving and escape rooms, regularly challenging himself to think outside the box. "It's the thrill of solving puzzles that sharpens my skills in QA", he explains, often bringing this playful mindset into his professional troubleshooting.

Nika Shonia's vigilant oversight ensures Instaboost’s infrastructure remains secure, stable, and continuously optimized. His philosophy is both simple and powerful: "Quality isn't just about finding issues — it's about foreseeing and preventing them."

Born and raised in Kraków, Poland, Zofia Lewandowska grew up fascinated by stories — especially those hidden in the everyday lives of people around her. With a degree in Sociology and Media Studies from Jagiellonian University, Zofia cultivated an uncanny ability to detect and interpret subtle cultural shifts, transforming them into compelling narratives that resonate deeply.

At Instaboost, Zofia holds the unique title of Social Architect & Strategist, reflecting her exceptional talent for creating narratives that effortlessly capture attention. Colleagues marvel at her instinctive understanding of human connection, often describing her as having a "sixth sense for stories that people can’t resist scrolling through." Elena Smith, COO & Head of Finance, notes humorously, "If Zofia wrote a shopping list, you'd read it to the end — and want more."

Before joining the Instaboost team, Zofia applied her storytelling prowess across diverse industries, from fashion to technology, skillfully bridging abstract concepts and tangible human emotions. Her ability to translate complex ideas into clear, captivating stories consistently generated engagement and built loyal communities. "Storytelling isn’t about telling people something — it’s about making them feel something", Zofia emphasizes passionately.

One memorable instance showcasing Zofia’s brilliance occurred during a high-stakes campaign launch. Facing an audience notoriously difficult to engage, Zofia transformed a seemingly mundane product update into an emotionally resonant narrative that captivated thousands overnight. The campaign became a benchmark within the company, with Aleksandra Tavadze, Growth & Partnerships Lead, remarking, "Zofia doesn’t just create content; she crafts experiences."

Outside her professional endeavors, Zofia is deeply immersed in contemporary literature and indie cinema, constantly sourcing fresh inspiration for her storytelling. She believes every piece of art provides new insight into human behavior — insights she masterfully incorporates into her strategies.

Zofia Lewandowska’s intuitive storytelling and cultural insights continue to drive Instaboost’s engagement to new heights. Her guiding principle remains elegantly simple: "Great stories aren't written — they're uncovered, shaped, and shared."

Originally from Lviv, Ukraine, Kateryna Melnyk’s lifelong passion for uncovering hidden truths began early — at the local library, where she devoured mystery novels and encyclopedias with equal enthusiasm. Earning a degree in Journalism and Data Science from Ivan Franko National University of Lviv, Kateryna seamlessly merged storytelling with data analytics, quickly carving a niche for herself as an insightful researcher and engaging writer.

At Instaboost, Kateryna is affectionately known as the "Data Detective", celebrated for her meticulous attention to detail and unwavering curiosity. Her colleagues often joke that Kateryna treats spreadsheets like treasure maps — each cell a clue, each graph an unfolding adventure. "If data had a Sherlock Holmes, it would be Kateryna", quips Nika Shonia, our QA & Infrastructure Specialist.

Before becoming Instaboost’s cornerstone of insightful content, Kateryna sharpened her analytical prowess in several research-focused roles, always translating complex datasets into clear, compelling narratives. Her tidy notes and structured approach often leave team members in awe, prompting Elena Smith, COO & Head of Finance, to remark humorously, "If there’s chaos, call Kateryna — she’ll not only organize it but tell you a fascinating story about it."

A particularly memorable moment highlighting her resourcefulness occurred during a blog research session, when Kateryna unexpectedly uncovered a trend overlooked by major market analysts. Her findings not only propelled Instaboost ahead of competitors but also earned her playful praise around the office as "the Indiana Jones of data research."

Away from her meticulous spreadsheets and engaging articles, Kateryna indulges in exploring historical archives and attending literary festivals, continually expanding her knowledge base. She believes every piece of information — no matter how minor — has the potential to enrich storytelling. "Good research is about connecting dots others don’t even see", Kateryna often remarks.

Kateryna Melnyk’s blend of rigorous analysis and compelling storytelling ensures every Instaboost blog post isn’t just informative, but genuinely captivating. Her guiding principle captures her ethos perfectly: "Behind every good story lies even better research."

Born and raised in Tbilisi, Georgia, Mariam Dadiani’s passion for languages and cultures was evident from childhood, as she eagerly learned phrases from every visitor passing through her family’s lively guesthouse. Fluent in Georgian, English, Russian, and several other languages, Mariam graduated with a degree in Linguistics and Translation from Tbilisi State University, perfectly positioning herself for a career built on bridging communication gaps.

At Instaboost, Mariam is the indispensable multilingual heartbeat of our support team, admired for her ability to navigate language barriers with remarkable ease and empathy. Colleagues affectionately call her "the human translator app", noting her uncanny ability to swiftly handle urgent translations and effortlessly manage complex, cross-cultural conversations. "When Mariam talks, everyone understands — it's like magic", says Amelie Noir, our Senior UI/UX Designer.

Prior to joining Instaboost, Mariam honed her skills in international NGOs and tech startups, quickly earning a reputation for clear, compassionate communication that spans continents and cultures. Her calm demeanor during even the most stressful interactions ensures that every customer feels heard and understood, regardless of their native tongue. "Communication isn’t about perfect grammar — it’s about perfect understanding", Mariam often emphasizes.

A memorable anecdote showcasing Mariam’s dedication involves a late-night crisis when a miscommunication threatened to derail a critical international partnership. Without hesitation, Mariam seamlessly translated and mediated between stakeholders across multiple time zones, swiftly resolving the issue. Elena Smith, COO & Head of Finance, humorously recalls, "If diplomacy ever needs a superhero, Mariam is the one to call."

Outside her professional life, Mariam is passionate about world cinema and international cuisine, constantly immersing herself in new cultural experiences to enhance her linguistic insights and interpersonal skills. She believes deeply that each new language learned is like gaining another perspective on life.

Mariam Dadiani’s tireless commitment to clarity and connection keeps Instaboost’s global communication effortlessly smooth. Her guiding mantra encapsulates her approach beautifully: "Languages build bridges — I'm just here to make sure everyone crosses safely."

Hailing from Brighton, England, Emma Carter always had a knack for bringing order to chaos — whether reorganizing her classmates’ essays or transforming cluttered diaries into organized masterpieces. With a degree in English Literature and Digital Marketing from the University of Sussex, Emma naturally gravitated towards roles that combined her passion for precise wording and strategic planning.

At Instaboost, Emma is affectionately known as the "Queen of Clarity", admired for her exceptional ability to craft structured, SEO-rich content systems. Colleagues often marvel at her capability to distill complex topics into engaging, purposeful narratives. "Emma doesn’t just write — she strategically arranges words to capture readers and algorithms alike", says Kateryna Melnyk, our Research Analyst.

Before joining Instaboost, Emma made her mark managing content strategies for major digital publications and startups, consistently boosting visibility and engagement through her meticulous approach. Her insistence on purposeful writing ensures that every sentence she publishes carries significant weight, driving meaningful results. "Good content is purposeful", Emma insists, "every word should earn its place."

An unforgettable incident at Instaboost perfectly illustrates Emma’s prowess. During a crucial content audit, Emma swiftly identified overlooked opportunities within existing posts, reorganizing them into a cohesive, SEO-driven strategy that dramatically increased traffic and engagement. Zofia Lewandowska, Social Architect & Strategist, playfully remarked afterward, "Emma didn’t just fix our content — she supercharged it."

Beyond the professional sphere, Emma enjoys exploring independent bookstores and attending literary festivals, continually refining her skills by studying storytelling masters. She firmly believes great writing demands constant learning, adaptation, and a dash of creativity.

Emma Carter’s strategic mindset and exceptional wordsmith skills ensure that every Instaboost blog post is not only clear and engaging but strategically powerful. Her philosophy? "Clarity isn’t just good communication — it’s the heart of effective strategy."