Do YouTube Video Likes Really Matter for Success and Visibility?
Likes contribute to engagement signals that can support a video’s momentum, but they are only part of the picture. They correlate with viewer satisfaction and can influence how content surfaces alongside watch time, click-through rate, and audience retention. Overemphasis on likes can mislead if other engagement and viewing behaviors lag. Focusing on authentic interaction and sustained watch behavior is a smart path to stable visibility and growth.