Can TikTok Help You Build a Global Audience?
TikTok can expand reach across borders by surfacing content to users worldwide. Its algorithm-driven exposure prioritizes engaging videos, allowing creators to connect with international audiences beyond existing followers. Results can be limited when content misses audience preferences or lacks consistent signals, but aligning formats, trends, and watch-time cues improves distribution. Focusing on clear hooks, culturally resonant themes, and steady posting offers a smart path to sustained global growth.