Why Do Facebook Group Members Contribute Without Being Nudged?
Some Facebook group members participate organically because intrinsic motivations align with the community’s purpose. They seek belonging, recognition, or learning, and they share when topics match their expertise or interests. Their contributions add unique value by modeling constructive behavior, sparking discussions, and sustaining momentum without prompts. Focusing on relevance, clear norms, and visible appreciation helps attract and retain these self-motivated contributors.