How Do Facebook Comment Likes Influence Group Giveaway Winners?
Comment likes can nudge outcomes when giveaways use them to rank entries or as tie-breakers, potentially amplifying visibility and social momentum. This can challenge fairness if popularity outweighs random selection or clear rules, and it may skew group dynamics toward louder voices. Transparent criteria, like randomized draws or capped weight for likes, help align incentives and reduce bias. A smart path is defining how likes factor in and verifying eligibility before announcing winners.