Will Paid Followers Survive the Next Algorithmic Purge on X (Twitter)?
Paid follower counts are likely to shrink when algorithms target inauthentic behavior. X’s latest purge aims to elevate authenticity, which can limit reach inflated by low‑quality or bot accounts while rewarding real engagement. Outcomes hinge on follower quality, interaction patterns, and consistency with platform signals that indicate genuine influence. Investing in authentic audiences and measurable engagement is the smart path for durable reach and credibility.