When Should You Worry About Falling Instagram Likes?
A noticeable decline in Instagram likes deserves attention when it persists across multiple posts and follows changes in content, timing, or audience behavior. Fluctuations often reflect algorithm shifts or evolving user preferences rather than personal or punitive targeting. Review recent post formats, captions, frequency, and engagement patterns to identify mismatches. Treat drops as a prompt to experiment with content and scheduling, monitor performance trends, and refine what consistently resonates.