Could Facebook Messenger Be the Next Big Engagement Tool?
Facebook Messenger can serve as a powerful engagement channel when used with clear goals and responsive workflows. Its real-time messaging, interactive features, and personalized conversations help build immediate connections that support measurable results. Missteps like generic blasts or slow replies can limit outcomes, but thoughtful automation and timely human handoffs strengthen impact. Aligning features to customer needs and tracking response quality is the smart path to sustained engagement.