Can TikTok’s Live Streaming Feature Boost Your Reach?
Live streaming on TikTok can expand reach by creating immediate, two-way engagement. Real-time interactions encourage longer watch times and trigger algorithmic visibility, turning spontaneous moments into broader discovery. When content invites participation and is timed to audience activity, live sessions tend to surface beyond existing followers. A smart path focuses on interactive formats and consistent cadence to compound engagement and amplify exposure.