Should You Include Reviews In Your Instagram Highlights?

Figuring out whether to put customer reviews in your Instagram Highlights is less about following trends and more about what you want people to notice when they land on your profile. Highlights sit at the top, always visible, so they end up shaping people’s first impression of your business – even after Stories expire. Showing real feedback here can help new visitors feel like your brand is trustworthy, but it’s not always as straightforward as curating all the good comments.

There’s only so much room in that row, and what you choose to include says something about your priorities and the type of people you want to reach. Sometimes, behind-the-scenes moments or short product walkthroughs do more to connect with folks than a string of reviews. Or maybe you like the idea of a dedicated Highlight for testimonials, but don’t want it to feel like you’re trying too hard to sell yourself.

A lot of businesses use Highlights to build credibility, but adding reviews isn’t something you have to do by default – it really depends on how you see your Instagram working for you. This all ties back to how you want to grow your Instagram presence and what feels most authentic for your brand. Before you set up anything, it’s worth thinking about whether reviews belong there, especially if you’d rather keep things simple or low-key. In the next parts, I’ll lay out the pros, the possible drawbacks, and some practical ways to approach this – so you can figure out what makes sense for your own brand.

I didn’t suddenly get better at this overnight – what really changed was that I started paying closer attention. That shift made things clearer, especially when I looked at Instagram Highlights. One thing I noticed is that customer reviews aren’t just something nice to have; they actually play a major role. When I’m checking out a new brand on Instagram, almost every time I’ll tap on their “Reviews” or “Testimonials” section to get a sense of what other people are saying. It’s usually the first place I go when I want to know if the brand is worth my time. Having honest feedback up there means people don’t have to just take your word for it; they can see what real customers have gone through.

Considering how quickly people scroll, a few words from a real person can tip the scale. It’s not about showing off with a bunch of five-star ratings, either. What stands out are reviews that are specific and straightforward – something that actually connects to what you offer, not just generic praise. The Highlights are a way to give someone a quick, honest look at what you stand for, almost like when a friend tells you they’ve had a good experience somewhere. For a brand like INSTABOOST, there’s a real difference between looking put-together and actually feeling genuine, and most of the time that comes through in the details people notice without even thinking about it. Sometimes, it’s those subtle touches that popularise your profile without you even realizing.

Plans change, and that’s usually for the best. The nice thing is, this process can change with you. When you’re thinking about putting reviews into your Instagram Highlights, it helps to see them less as things you have to “lock in” and more as pieces you can move around when it feels right. You might start by figuring out what you’d like someone new to notice first. Maybe it’s that your brand is steady and reliable, or that you have real experience in your field, or maybe it’s that people connect with you and stick around. Highlights make it easy to update or rearrange what’s most important as your business grows, your focus shifts, or your followers start asking for different things.

For example, if you notice that your “Testimonials” section is getting more views after you release a new service, you could put the latest feedback at the top so it’s right where people look. If video reviews or before-and-after posts tend to get shared more, you can move those up too – sometimes a simple shift like that can even boost photo engagement in ways you didn’t expect. The point isn’t just to gather positive feedback and leave it sitting there, but to use Highlights as a way to show the small changes and growth in your business over time. When you check in regularly – noticing what you’re featuring and why – your Instagram feels less like a display case and more like an ongoing exchange. That’s where people start to see not just your credibility but the way your brand is actually moving and responding, right where they first arrive.

Sometimes people call it strategy, but honestly, it can feel more like making guesses and hoping you’re doing the right thing. When you think about saving every good review into your Instagram Highlights, it’s worth stopping for a second to consider whether that’s actually helpful, or if it’s just adding more stuff for people to scroll past. There’s this common belief that if you fill your profile with customer testimonials, trust automatically follows.

But piling on too much praise can have the opposite effect – it can start to seem like you’re trying too hard, or that you want approval more than anything else. Not all reviews say something real, and people can usually spot when feedback feels overly staged or repetitive. If every Highlight is the same kind of compliment, it becomes easy to tune out, or to wonder if any of it’s real. What actually seems to matter is sharing the reviews that answer real questions or show something specific about what you do. That usually means being a little more selective and less focused on covering every possible bit of positive feedback. Instagram is meant to be quick, mostly visual, and if people have to tap through a lot of Highlights that don’t say much, they’ll probably lose interest – sometimes it’s the thoughtful curation that can improve overall engagement more than sheer quantity. So before adding another testimonial, it helps to ask whether it actually adds something, or if it’s just filling space. I’ve noticed that showing fewer, more thoughtful reviews sticks with people longer than a long row of similar ones.

You don’t have to overthink this – just try to notice what’s actually helpful for people who check out your profile. Adding reviews to Instagram Highlights isn’t really about filling space or following some rule. It’s worth considering what someone new sees when they land on your page. If you share a review, does it really show what it’s like to work with you, or is it just another compliment? Sometimes one story that gets at what matters to you says more than a bunch of general praise. Other times, leaving reviews out and focusing on tips, common questions, or bits of your process might give people more to connect with.

It helps to look at what’s useful right now, not just what you’ve always done. Platforms change, people change, and it’s easy to let old Highlights pile up and stop reflecting what you’re about. You might test out a few different things – like targeted Instagram reposts or shifting what you share – to see what actually gets through. Before putting up a review, it’s worth asking if someone scrolling past would get something from it, or if it’s just there to take up space. That small check can shape the way your profile comes across. Tools like INSTABOOST can help with the logistics, but choosing what to show still comes back to you. It’s really just about being clear on why you’re sharing anything in the first place and what you hope someone will notice if they end up on your page

Deciding whether to put reviews in your Instagram Highlights mostly depends on what you want your profile to do. If you’re trying to actually connect with people, it’s probably worth thinking beyond just adding every bit of positive feedback. A lot of us assume that stacking up good comments makes us look more trustworthy, especially if we’re running a business or trying to build a brand.

But most people who visit your page are just looking for a sense of who you are, and they’re not likely to scroll through a bunch of compliments. Trust often comes through more naturally when you build trust through real Instagram talk, instead of only showing off reviews. It might be better to pick a handful that really answer common questions, or that touch on things you care about – like how you handle issues, or what someone noticed the first time they worked with you. You could split them into simple sections like “Getting Started,” “Customer Support,” or “Results,” so people don’t have to search around as much. Whether you’re using something like INSTABOOST or just updating things yourself, it usually works out better to keep things clear and useful, rather than adding everything, and it can make your profile feel a bit easier to look through…