Are Facebook Ads Really Failing to Deliver Results?
Facebook Ads can produce measurable results when targeting, engagement, and spend allocation align. Underperformance often stems from broad audiences, weak creative, or mismatched objectives that dilute relevance and raise costs. Refining audience definitions, testing ad variations, and mapping campaigns to the right conversion goals can improve return on ad spend. A disciplined approach to iteration and fit usually turns limited outcomes into consistent gains.